New jobs in the wine sector

New jobs in the wine sector We all know the traditional jobs in the wine sector: oenologist, agronomist, sommelier, but behind these essential figures there are many others, often overlooked but equally important, especially in light of recent changes in the sector...

How wine tourism has changed in Italy in recent years

How wine tourism has changed in Italy in recent years Wine tourism in Italy, after having faced the difficult years of the pandemic, shows strong signs of recovery. The packages on offer from the cellars are growing and the requests from potential visitors have...

Gaetano Mennonna

Gaetano Mennonna Gaetano Mennonna is a Senior Export Manager for the USA, Asia, and Oceania at Empson & Co., a leading exporter of fine Italian wines, present in over 35 countries. He holds a degree in Industrial Engineering from the Università Degli Studi di...

Wine export in China: Chinese consumers profiles

Wine export in China: Chinese consumers profiles Treating the Chinese market as a monolithic and homogeneous block is not an effective strategy for building a successful brand in the country, especially within a sector that is itself differentiated, as the wine...

5 secrets to sell wine in China

In the 2021 edition of w2w Business Forum, JC Viens revealed the five secrets to selling Italian wine in China. Find out in this article!