Italian Wine Ambassadors: celebrating the past, understanding the present, facing the future.


The past

2023 marks the 10th anniversary of the wine2wine Business Forum and that’s a milestone worth celebrating. So much has happened in the last ten years and, despite a global pandemic, climate change and economic crises, there is much to celebrate. At the top of our list is the establishment and success of the Italian Wine Ambassador program, an international network of 340 certified ambassadors responsible for promoting Italian wine across the globe. This network of ambassadors is at the heart of the wine2wine Business Forum 2023 experience, providing a platform for their talent, experience and expertise.

Celebrate the past with the wine2wine Business Forum.

The present

A key strand of every wine2wine Business Forum is the in-depth analysis and expert insight into current market trends. Delivered by leading figures in the sector, these sessions unpack the most up-to-date market analysis and explore recent developments affecting the wine sector, allowing participants to fully understand the cultural, commercial and legal context in which they operate.

Understand the present with the wine2wine Business Forum.

The future

Tackling some of the biggest issues currently confronting the wine sector, wine2wine Business Forum enables participants to face the future from a position of strength and knowledge. Providing solutions to the on-going challenges around sustainability and how to engage Gen Z, as well exploring the opportunities presented by emerging new technologies, expanding e-commerce, D2C sales and increasing demand for eno-tourism, wine2wine Business Forum offers concrete tips and strategies to face the future with confidence.

Face the future with the wine2wine Business Forum.

The sessions

Harnessing the global reach of the international network of the Italian Wine Ambassador community, wine2wine Business Forum 2023 sessions are laser-focussed, delivered by those with concrete expertise in the field and the most effective and engaging communication skills. Central to every session is the over-riding objective of furnishing producers and wine professionals with the knowledge, skills and contacts they need to promote wine in an international context and to expand their global reach.


The program

The wine2wine Business Forum 2023 program is carefully curated following detailed consultation with the international wine community. While the full program is still being developed, anticipated sessions include:

·       What does D2C (Direct to Consumer) marketing mean for Italian wine producers? From Stateside to Italy.

·       Wine ratings explained by wine critics and leading international magazines in the industry.

·       Market focus: emerging and consolidated markets (to include the UK)