wine2wine
THEME OF THE YEAR: WINE COMMUNICATION
9th edition – 2022 | 7th – 8th November, Verona
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a product of
Focus 2022
The focus of the 2022 Forum is Wine Communication in all its forms, from traditional – such as PR and press – to the use of social and digital mediums; from developments in education and training to the application of the most innovative new communicative tools. The wine2wine Business Forum 2022 sessions aims to provide an overview of the main trends and developments in this context, inviting speakers and the public to reflect together on what works and what doesn’t in communicating wine today, both in Italy and abroad.
This year, at wine2wine Business Forum, B2B will also mean “Back to Basics”: let’s rediscover in person together, embracing the basics of networking and mutual exchanges that create the ideal context for our customary “Sharing of business ideas.”
Some of the topics of 2022
Strategy & Marketing
Can a wine brand sold in grocery stores ever be a luxury product?
Adam Teeter
Market Trends
Readers don't care about sustainability
Joanna Sciarrino
Marketing & Communications
How to Stand Out to Consumers and the Media When Everyone Else Tells the Exact Same Italian Wine Story
Cathy Huyghe
Market Trends
Should we care about Wine NFTs?
Josh Malin
Market Trends
China: Rise or Demise?
Alberto Orengia
Marketing & Communications
Why the clock is ticking on one of the world’s greatest marketing tools and how you can cash in
Amanda McCrossin
Communications
What is wine communication in 2022?
Robert Joseph
VIA Advanced Seminar
From myth to DNA: the Origin of Italian grape varieties
Attilio Scienza
Strategy & Marketing
What Pricing Communicates (for Fine Wine)
Peter Yeung
Innovation
NFT : A Disruption in the Wine Industry
Guillaume Jourdan
Inclusion
The Blind Guy’s Guide to Blind Tasting
Hoby Wedler
Communications
Lost art of listening
Oscar Farinetti
Communications
Finding your audience and spreading your message on YouTube
Konstantin Baum MW
Italian wine people: Guide
Italian wine guide: are they still effective communication tools?
Enzo Vizzari
Market Trends
Beware the wine trends that start in NYC and other urban centers
Dave Foss
Strategy & Marketing
How to Promote and Sell Your Wine Brand in the Hispanic Community in the US
Maria Calvert
Market Focus
The African wine market - Why, Where, How and Whom should I be partnering with!
Temitope Akintola
Market Trends
Bridging the Communication Gap with New Technology in the Fine Wine Supply Chain
Nick Palmer
Strategy & Marketing
How to Understand Consumer Wine Buying Behaviour? Stop listening to pseudo-experts
Gurvinder Bhatia IWE
Strategy & Marketing
Standing out in a noisy world: building memorable brands in turbulent times
Polly Hammond
Market Trends
Is the Chinese wine market still worth it?
Natalie Wang
Strategy & Marketing
Proximity Marketing: NFC and virtual assistant to enhance the consumer experience in the wine industry
Daniele Righi
Marketing & Communications
Making Social Media Work for a U.S. Audience
Kristen Reitzell
Strategy & Marketing
Segmenting the Fine Wine Consumers
Pauline Vicard
Communication
Communicating in times of Crisis: how prepared is your organization?
Michelle Erland IWA
Communication
The Power of Podcasting: It’s all About Conversations
Steven Raye
Marketing & Communication
"Who is Who" Media Relation and Online Marketing in the D - A - CH region
Dorli Muhr
Communication
From serial killers to the world's hottest wine trend
Alice Feiring
Marketing & Communication
Understanding the American Media Landscape and how to pitch your brand effectively
Erica Duecy
Market Trends
Generation Z: identikit of tomorrow's consumer - session sponsored by AGIVI
Marzia Varvaglione
Market Trends
What sommeliers want now: Wine & Spirits Magazine and Top Sommeliers on Italian wine trends in the US
Joshua Greene
Market Focus
Trends on the Scandinavian markets – Sweden, Norway, Finland and Denmark
Åsa Johansson
Wine Tourism
Wine tourism between sustainability and innovation
Roberta Garibaldi
Innovation
Web3 & Wine
Maureen Downey
Innovation
Track the supply chain with TrackIT Blockchain, ITA's innovative service
Andrea Degl'Innocenti
Wine Spectator’s Seminar
Q&A with Wine Spectator/Wine Spectator presents OperaWine Producers 2023
Alison Napjus
Italian Wine
People: Meet the Press
Talking about italian wine: how can journalists create a message from producers that sells wine to consumers?
Italian Wine
People: Wine Guides
Italian wine guides: are they still effective communication tools?
Italian Wine
People: Meet the Influencers
I'm a tiny boat in a sea of content: how to stand out
Italian Wine
People: Meet the Agencies
Italian wine people: Meet the Agencies
Why come to wine2wine
KNOWLEDGE IS POWER
Wine producers and other industry professionals have the opportunity to remain informed about the latest trends in the wine world. Our emphasis on practical knowledge means you will leave with actionable tools to improve your wine business. wine2wine Business Forum‘s seminar format encompasses: 30 minute presentations + 15 minute question and answer sessions. These 45-minute seminar sessions allow participants to interact directly with expert speakers and other participants and to Share Business Ideas.
TO NETWORK
wine2wine Business Forum is designed to encourage networking between wine producers and a wide variety of industry professionals and experts across the wine value chain. The Forum brings together every member of the wine industry: two days in close contact with export and import managers, cellar owners, wine producers, digital marketing managers, consultants, influencers and many more. wine2wine Business Forum provides unparalleled opportunities for wine professionals to build networks through both informal engagements and structured business and networking spaces and sessions.
TO EXPERIMENT
wine2wine Business Forum features #w2wLabs, interactive training workshops reserved for a small number of participants. The workshops are designed to provide attendees with practical tools related to the latest strategies of wine marketing, communication and management. Participants can expect to leave with fresh ideas on how to best communicate, broadcast and grow their businesses in the wine industry, utilizing different channels and media: websites, apps, social media, blogs, vlogs, podcasts and press.
FOR B2B MEETINGS
The activities and meetings that take place at wine2wine Business Forum provide opportunities forvarious wine professionals to get in touch with each other. The event also makes time for structured B2B meetings so that wine producers can meet directly with buyers. wine2wine Business Forum makes it easy to establish new relationships, both in Italy as well as with international buyers from major and emerging markets such as the USA, Korea, Switzerland, Poland, Mexico, Brazil, Sweden, Russia and China.
FOR EXPORT
wine2wine Business Forum encourages the export of Italian wine throughout the world by inviting international speakers and top experts with expertise on the most important and promising export markets. wine2wine Business Forum is, in short, an opportunity for Italian producers to work towards building competitiveness and expanding their sales network in a targeted manner.
FOR THE COMMUNITY
wine2wine Business Forum is the definitive event for the community of wine professionals. It is the ideal context for constructive discussion on the most important issues and opportunities relatedto the wine business. The creative energy that is unleashed when we bring together our diverse experience and expertise has the potential to fashion a brighter future for the international wine business sector. The event also provides exciting opportunity to consolidate your networks and pinpoint new opportunities to promote your business.