THE ITALIAN WINE INDUSTRY FORUM
9th edition – 2022 | 7th – 8th November, Verona
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As we await details on the format, and programme of the 2022 Forum,
take a look at what happened during the last edition.
FOCUS 2022
The focus of the 2022 Forum is Wine Communication in all its forms, from traditional – such as PR and press – to the use of social and digital mediums; from developments in education and training to the application of the most innovative new communicative tools. The wine2wine Business Forum 2022 sessions aims to provide an overview of the main trends and developments in this context, inviting speakers and the public to reflect together on what works and what doesn’t in communicating wine today, both in Italy and abroad.
SOME OF THE TOPICS OF 2021
Market Focus
Insights from working 30 years in China
Market Focus
How to enter the Kazakhstan wine market
Market Focus
A matter of taste: exploring the differences between the palates of Chinese and Chinese American wine professionals
Marketing - Communications
Multisensory: expanding the wine communication toolkit
Marketing - Communications
What do wine journalists want from producers?
Marketing - Communications
E-commerce in the U.S. market: new “post-COVID” tools
Education & Market Focus
How wine education has evolved in light of COVID-19 changes, and impacts on the (U.S.) market
Education
Growing the field of Hispanic wine educators
Marketing & Communications
8 practical ways to improve your winery website for consumers
Market Focus - Market Trends
Brazil: an update after Bolsonaro and COVID-19
Market Focus - Market Trends
The 5 wine market trends of South Korea
Market Focus
Sophisticated importers, rigid wine writers and star sommeliers, how they set the wine market trends in Japan
Market Focus
Indian wine: a push towards premiumisation
New Trends - Sustainability
Low and none-alcoholic wine
Market Focus
Meet Russian importers – Italian wines wanted!
Market Focus
Ucraine – treasure island of Europe
Wine Politics & Policy
Politcs and wine trade
Marketing & Communicaitons
Wine clubs in Clubhouse
Market Trends - Innovation
Working in Canada – Navigating the Monopolies
WHY COME TO WINE2WINE?
KNOWLEDGE IS POWER
Wine producers and other industry professionals have the opportunity to remain informed about the latest trends in the wine world. Our emphasis on practical knowledge means you will leave with actionable tools to improve your wine business. wine2wine Business Forum‘s seminar format encompasses: 30 minute presentations + 15 minute question and answer sessions. These 45-minute seminar sessions allow participants to interact directly with expert speakers and other participants and to Share Business Ideas.
TO NETWORK
wine2wine Business Forum is designed to encourage networking between wine producers and a wide variety of industry professionals and experts across the wine value chain. The Forum brings together every member of the wine industry: two days in close contact with export and import managers, cellar owners, wine producers, digital marketing managers, consultants, influencers and many more. wine2wine Business Forum provides unparalleled opportunities for wine professionals to build networks through both informal engagements and structured business and networking spaces and sessions.
TO EXPERIMENT
wine2wine Business Forum features #w2wLabs, interactive training workshops reserved for a small number of participants. The workshops are designed to provide attendees with practical tools related to the latest strategies of wine marketing, communication and management. Participants can expect to leave with fresh ideas on how to best communicate, broadcast and grow their businesses in the wine industry, utilizing different channels and media: websites, apps, social media, blogs, vlogs, podcasts and press.
FOR B2B MEETINGS
The activities and meetings that take place at wine2wine Business Forum provide opportunities forvarious wine professionals to get in touch with each other. The event also makes time for structured B2B meetings so that wine producers can meet directly with buyers. wine2wine Business Forum makes it easy to establish new relationships, both in Italy as well as with international buyers from major and emerging markets such as the USA, Korea, Switzerland, Poland, Mexico, Brazil, Sweden, Russia and China.
FOR EXPORT
wine2wine Business Forum encourages the export of Italian wine throughout the world by inviting international speakers and top experts with expertise on the most important and promising export markets. wine2wine Business Forum is, in short, an opportunity for Italian producers to work towards building competitiveness and expanding their sales network in a targeted manner.
FOR THE COMMUNITY
wine2wine Business Forum is the definitive event for the community of wine professionals. It is the ideal context for constructive discussion on the most important issues and opportunities relatedto the wine business. The creative energy that is unleashed when we bring together our diverse experience and expertise has the potential to fashion a brighter future for the international wine business sector. The event also provides exciting opportunity to consolidate your networks and pinpoint new opportunities to promote your business.
