wine2wine Business Forum 2023
10th edition | 13th – 14th November, Verona
Focus 2023
Italian Wine Ambassadors: celebrating the past, understanding the present, facing the future.
2023 marks the 10th anniversary of the wine2wine Business Forum. and that’s a milestone worth celebrating. There is much to celebrate. At the top of our list is the establishment and success of the Italian Wine Ambassador program, an international network of certified ambassadors responsible for promoting Italian wine across the globe. This network of ambassadors is at the heart of the wine2wine Business Forum 2023 experience, providing a platform for their talent, experience and expertis
Some of the topics of 2023
Wine Spectator’s Seminar
Wine Spectator presents OperaWine Producers 2024
Alison Napjus
Wine Spectator’s Seminar
Wine Spectator presents OperaWine Producers 2024
Bruce Sanderson
Market Focus
Small Is Beautiful How to establish and grow a successful partnership with boutique US Importers
Giuseppe Leonardo LoCascio IWA
Market Trends
Ganbei! A closer look at the wine consumption patterns among women in Asia
Alice Wong DipWSET, IWA
Strategy & Marketing
Potential for Direct to Consumer business development and growth within Italian wine regions
Barbara Fitzgerald IWA
Market Focus
New territories: spotlight on Central Asia. Kazakhstan, Uzbekistan, Azerbaijan, Kyrgyzstan and Mongolia.
Artem Lebedev DipWSET, IWA
Market Focus
Italian wines in New Zealand: an uncompleted success story
Marco Nordio IWA
Market Focus
How to charge more for – (and make more profit from) - your wine
Robert Joseph
Market Focus
The Shapes & Sizes of Brand Ambassadors for Luxury Wine
Peter Yeung DipWSET
Wine Tourism
Enotourism: a Social Media Journey to #1
Laura Catena
Strategy & Marketing
Importer/Exporter – the Connection
Peter Mondavi Jr.
Vinitaly International Academy Advanced Seminar
What does 'natural' mean in wine? How to engage wine lovers with science
Attilio Scienza
Market Trends
Uncorking the future of wine for Gen Z
William Predhomme IWA
Market Focus
Italian Fine Wine in Sweden – Examples from a wine collectors’ club
Niklas Bergqvist IWE
Market Focus
Spreading the Southern Italian Wine Gospel to the Next Generation - Engaging New Sommeliers Italy through Discovery
Shelley Lindgren
Market Focus
How to promote and sell Italian wines in France
Fanny Breuil IWA
Market Trends – Innovation
A discussion on how Artificial Intelligence will change the ways we work in the wine business
Reginee Lee MW
Market Trends
Ciao, Massican: The Italian wine grape revolution in America (or California)
Dan Petroski
Market Focus
An overview of the Italian wine market in Luxembourg
Jessica van der Schee DipWSET, IWA
Marketing & Strategy
The influencer marketing playbook: how to successfully navigate the Ins and Outs of influencer marketing.
Kristen Reitzell
Strategy & Marketing
When being collective leads to uniqueness: Branding Territory and Terroir Branding
Nathalie Spielmann DipWSET, IWA
Market Focus
The Top 150 Italian Wines in American Restaurants
Jeremy Hart
Strategy & Marketing
A Conversation About LVMH's US Trade Strategy
Aygline Pechdo Regent
Strategy & Marketing
A Conversation About LVMH's US Trade Strategy
Adam Teeter
Strategy & Marketing
The influencer marketing playbook: how to successfully navigate the Ins and Outs of influencer marketing.
Amanda McCrossin
Strategy & Marketing
What Makes VinePair's Ratings and Reviews Unique?
Josh Malin
Tasting
What Makes VinePair's Ratings and Reviews Unique?
Keith Beavers
Tasting
What Makes VinePair's Ratings and Reviews Unique?
Tim McKirdy
Tasting
What Makes VinePair's Ratings and Reviews Unique?
Hannah Staab
Strategy & Marketing
Sicily teams up
Antonio Rallo
Market Focus
Changing Behaviors: Is the U.S. Wine Market at Risk? What Americans are Thinking and Doing!
Danny Brager
Why come to wine2wine
KNOWLEDGE IS POWER
Wine producers and other industry professionals have the opportunity to remain informed about the latest trends in the wine world. Our emphasis on practical knowledge means you will leave with actionable tools to improve your wine business. wine2wine Business Forum‘s seminar format encompasses: 30 minute presentations + 15 minute question and answer sessions. These 45-minute seminar sessions allow participants to interact directly with expert speakers and other participants and to Share Business Ideas.
TO NETWORK
wine2wine Business Forum is designed to encourage networking between wine producers and a wide variety of industry professionals and experts across the wine value chain. The Forum brings together every member of the wine industry: two days in close contact with export and import managers, cellar owners, wine producers, digital marketing managers, consultants, influencers and many more. wine2wine Business Forum provides unparalleled opportunities for wine professionals to build networks through both informal engagements and structured business and networking spaces and sessions.
TO EXPERIMENT
wine2wine Business Forum features #w2wLabs, interactive training workshops reserved for a small number of participants. The workshops are designed to provide attendees with practical tools related to the latest strategies of wine marketing, communication and management. Participants can expect to leave with fresh ideas on how to best communicate, broadcast and grow their businesses in the wine industry, utilizing different channels and media: websites, apps, social media, blogs, vlogs, podcasts and press.
FOR EXPORT
wine2wine Business Forum encourages the export of Italian wine throughout the world by inviting international speakers and top experts with expertise on the most important and promising export markets. wine2wine Business Forum is, in short, an opportunity for Italian producers to work towards building competitiveness and expanding their sales network in a targeted manner.
FOR THE COMMUNITY
wine2wine Business Forum is the definitive event for the community of wine professionals. It is the ideal context for constructive discussion on the most important issues and opportunities relatedto the wine business. The creative energy that is unleashed when we bring together our diverse experience and expertise has the potential to fashion a brighter future for the international wine business sector. The event also provides exciting opportunity to consolidate your networks and pinpoint new opportunities to promote your business.