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Top 150 Italian wines in American Restaurants: wine2wine Business Forum unveils 150 most-placed Italian wines in American restaurants
wine2wine Business Forum presents the 150 most-placed wines in American restaurants as powered by data-partner Somm.ai. The list enables producers to understand evolving tastes, preferences and price points, all with the overall objective of improving on-premise sales.
The idea of wine2wine Business Forum 2023 on how to best promote Italian wine
Let’s reveal the special theme of wine2wine Business Forum 2023: for its 10th anniversary, the Forum will focus on the role of the Italian Wine Ambassadors and their vision for the wine industry.
Time to work on the program for wine2wine Business Forum 2023: suggestions anyone?
Here we go: work began on wine2wine Business Forum 2023 and the organizers invite the global wine community to shape its 10th edition. Learn how to contribute in this article!
Blindfolded tastings: awaken your senses with Dr Hoby Wedler
Cover your eyes, bring the glass to your mouth and engage all your other senses. Have you ever tried a blindfolded tasting? In this post we’ll explain what they’re for, how they work and where you...
Networking in the wine sector: how to approach the topic
Networking, public relations, events: do these words have a particular significance in the wine sector? For operators in the wine world, having an effective network of contacts is a fundamental if...
New jobs in the wine sector
We all know the traditional jobs in the wine sector: oenologist, agronomist, sommelier, but behind these essential figures there are many others, often overlooked but equally important, especially...
How wine tourism has changed in Italy in recent years
Wine tourism in Italy, after having faced the difficult years of the pandemic, shows strong signs of recovery. The packages on offer from the cellars are growing and the requests from potential...
How not to do wine hospitality: 5 common mistakes when welcoming guests to your winery
The latest reports all say the same thing: wine tourism in Italy continues to enjoy significant growth. Tourism related to Food & Wine has grown significantly in the last four years, increasing...
Wine export in China: Chinese consumers profiles
Treating the Chinese market as a monolithic and homogeneous block is not an effective strategy for building a successful brand in the country, especially within a sector that is itself...
5 secrets to sell wine in China
In the 2021 edition of w2w Business Forum, JC Viens revealed the five secrets to selling Italian wine in China. Find out in this article!
5 rooms, 70 parallel sessions, 155 speakers, and access to all content for a further two months: here’s how wine2wine Business Forum 2021 celebrated the “new normal”
The wine2wine Business Forum 2021 ended yesterday, after two intense days of learning and networking activities both in Verona and online. This year, in keeping with the times, the Forum was held in...
The wine2wine Business Forum hosts first-ever Clubhouse wine marathon
The wine2wine Business Forum in Verona will host a six-hour Clubhouse marathon on Monday 18 October. The Forum also gives wine professionals the opportunity to learn about the benefits of the...
American pioneers bring vision of a more inclusive, innovative and sustainable wine industry to wine2wine Business Forum
Marian Leitner-Waldman, Founder and CEO of Archer Roose, one of America’s leading canned wine producers, and Alicia Towns Franken, VP Wine Portfolio at Archer Roose, will deliver two sessions on...
The growth of Italian wine in the Russian market: exports, influencers and inclusivity
Russia has been a key market for years and is still full of potential for the Italian wine industry. The 2021 edition of wine2wine Business Forum explores and offers a cross-section of the Russian...
wine2wine Business Forum 2021: Russia the protagonist of the eighth edition
The eighth edition of the wine2wine Business Forum is almost here. Two days of in-depth analysis of the wine industry hosted in Verona from 18 to 19 October. This year, international markets provide...
Attracting the younger generation of wine consumers: 5 strategies for the wine industry
Is the wine industry becoming a fast-aging sector dominated by 55+ old people? Data show how, in the last few years, the wine sector has struggled with double digit decreases among 25–34-year-olds:...
From physical to full-digital, and now hybrid: wine2wine Business Forum is back
It started as an in-presence event in 2014. Then, in 2020, it took place for the first time in an all-digital version. Now in its 8th edition, the wine2wine Business Forum 2021 will return on...
wine2wine Business Forum data highlights the value of virtual events in 2020
Upon conclusion of the seventh edition of wine2wine Business Forum, participants were asked to fill in a satisfaction survey. Gathered data will help organizers Veronafiere and Vinitaly in improving...
Ian Harris, CEO of the Wine & Spirit Education Trust receives prestigious Vinitaly International Award during wine2wine Business Forum
On Monday November 23, at the conclusion of his session, “What’s next for wine education,” Ian Harris, CEO of the Wine & Spirit Education Trust (WSET), was presented with the prestigious...
Italy brings diversity and inclusion to the forefront of wine business
On November 23 and 24, 2020, the wine2wine Business Forum took place for the first time as a 100% digital event. Over the two days more than 140 speakers joined with thousands of participants to...
How to go digital and beyond COVID: focus on inclusion and female leadership at wine2wine Business Forum 2020
On November 23rd and 24th, the wine2wine business forum will take place for the first time in an all-digital version. The two days of the event will see over 50 online sessions and more than 70...
Italy’s Wine Business Forum wine2wine 2019 Presented the Wine Industry of the Future
On November 25th and 26th, 2019, over 1500 wine professionals gathered in Verona, Italy, to look into the latest wine trends in the industry during Veronafiere and Vinitaly’s annual business forum...
The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?
Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and...
Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry Share Article
In a wine industry that is becoming ever more competitive, brands will only stand out with an exemplary communication and marketing strategy. This year’s wine2wine, the wine industry forum to be...
Wine Spectator Reveals Selection of OperaWine 2019 Italian Producers at wine2wine
The names of the Italian wine producers selected by leading American magazine Wine Spectator to take part in the 2019 edition of OperaWine have been announced during wine business forum wine2wine on...
This Ornellaia project demonstrates the benefits of social sustainability
There are many benefits associated with social sustainability, and the ones that come from activities related to the art world are tangible. Ornellaia's Vendemmia d'Artista (VdA) is proof of this,...
Wine: future prospects and zero tolerance towards counterfeiting
"Wine is bottled poetry". It is necessary to internalize this aphorism of Robert Louis Balfour Stevenson - Scottish writer, playwright and poet - to understand how important it is to have a cultural...
Polly Hammond on Millennials: Turning a challenge into opportunity
Polly Hammond will be speaking at wine2wine 2019 in Verona, Italy and will discuss the more positive aspects of marketing to Millennials, their contribution to the wine world and potential as...
Millennials and wine industry: Joe Fattorini on why the Generation Y should not be a focus for the wine business
In recent years, the relationship between Millennials and wine industry has sparked a significant interest. Joe Fattorini has a lot of experience in the wine Industry, and he firmly believes that...
Italian wine and Brexit: the consequences
More than three years after the referendum that was supposed to trigger Brexit, the United Kingdom's exit from the European Union still seems uncertain. Since the British market is the third most...
Responsible communication: what it is and how to build it
As the wine sector becomes increasingly competitive, a brand can only emerge out of obscurity if they have an exemplary communication strategy. In 2019, an effective strategy must also consider the...
Precision agriculture & sons: what is precision viticulture
Precision viticulture is the application of precision agriculture in the vineyard. This site-specific vineyard management maximizes the administration and production of each plant, accompanying the...
What is the difference (if any) between social sustainability and corporate social responsibility?
One of the most difficult challenges for a company that wants to become sustainable is when trying to figure out where to start. Among the first things to grasp are the concepts of sustainability...
3 examples of Storytelling Marketing for the world of wine
Storytelling Marketing is one of the most powerful tools available to empower your brand. When a consumer approaches a shelf to buy wine, there are many factors that influence their choice. One of...
Export Italian wine to China: The 5 keys to access the Chinese market
Exporting wine to China and the opportunities available with respect to the Chinese market is now very clear to Wine Industry professionals. According to the findings of OIV, the International...
Wine Marketing today: what strategies work for the Italian Wine Market
The gradual emergence of the digital era has profoundly changed consumer habits; promotional strategies towards consumers also inevitably changed. Today, wine marketing is developing on two...