Valentina was born in 1977, in a family of wine growers of Serdiana, in the countryside of southern Sardinia near Cagliari. From a very early age she was involved in the winery’s life, playing among the wine barrels and the crates of harvested grapes, and witnessing for more than thirty years the history of her family’s business. The winery was founded by Antonio Argiolas, her paternal grandfather and the family’s patriarch, who even after handing the business over to his children remained its bedrock until the ripe old age of 103.
Valentina, who holds a degree in Business Studies, handles the winery’s marketing and public relations. Her role is to spread the word about the Argiolas wines, share her family’s history, and tell the story about the land and the dedication that goes into crafting the family’s wines. The winery focuses on Sardinia’s traditional and native grape varieties, including those lesser known outside the island, such as Nuragus, Monica, Bovale and Nasco, and this requires dedication to promoting their unique qualities.
Valentina has two small children and so, as all working mothers with a demanding position, she has become adept at running a busy schedule and making sure everything fits together smoothly. She hopes that her children will inherit from Antonio both vision and passion. One thing is certain, however, and that is her children will soon be playing hide and seek among the great wine barrels that once belonged to her beloved grandfather.
Italian wine guides: are they still effective communication tools?
Among the various tools for promoting Italian wine culture, wine guides historically had two main tasks: to reward the producers of the featured wines, and to help readers navigate the Italian wines on offer. Is this still the case? The panel of experts gathered for this session will present their views, discussing the current role of wine guides for the different parties involved. For producers, the concrete opportunities represented by participating in selections for a guidebook will be explored. Panelists will also discuss who the readers of these publications are today, and which specific questions they want answered. The wine guide itself as an editorial product will also be observed, considering its various formats in paper, digital or App.