Stefania Vinciguerra
Chief Editor of DoctorWine and professional journalist for 30 years, Stefania has a wealth of experience in the sector. She took her first steps in the world of wine many years ago, when she experienced a ‘Road to Damascus’ moment while attending an AIS course which included Daniele Cernilli amongst the lecturers. Her professional career has always been split between a purely journalistic vocation (beginning almost immediately and at a very young age with the editorship of the monthly Bread & Wine and, more recently, that of Euposìa) and her Public Relations commitments. Nor is her experience limited to the world of wine (she was PR manager for the Giro d’Italia and other cycling events branded Gazzetta dello Sport), though it goes without saying that she is passionate about wine and gastronomy. As to her tasting skills… well, she has had good teachers.
Italian wine guides: are they still effective communication tools?
Among the various tools for promoting Italian wine culture, wine guides historically had two main tasks: to reward the producers of the featured wines, and to help readers navigate the Italian wines on offer. Is this still the case? The panel of experts gathered for this session will present their views, discussing the current role of wine guides for the different parties involved. For producers, the concrete opportunities represented by participating in selections for a guidebook will be explored. Panelists will also discuss who the readers of these publications are today, and which specific questions they want answered. The wine guide itself as an editorial product will also be observed, considering its various formats in paper, digital or App.