Soraiya Ladak

Soraiya Ladak is a WSET Level 3 certified Sommelier, and Managing & Sales Director at The Wine Shop Kenya. The Wine Shop is a family run business that has been in both the Kenyan and Uganda markets in East Africa, dealing in the fields of Wine importation, distribution, and travel retail for over 20 years in both Kenya and Uganda. The Wine Shop is also a premium wine retailer, and an exclusive Wine Bar and Restaurant with an active e- commerce platform.

The African wine market – Why, Where, How and Whom should I be partnering with!

According to the United Nations, by 2050, 25% of the World Population will be Africans. 2050 is in 28 years and most of us and the wineries we represent will still be alive. What’s our plan to develop a relationship with this market?

The African wine market session will serve as an eye opener to quite an obscure market with the intention of giving the participants the right tools to enter or develop an existing presence on this very important market for the present and the future.

For the present, Africa’s wine market represents one of the fastest growing geographies. A major contributor to this growth is the rapid rise of the middle class in major markets like South Africa, Nigeria, Ghana and Kenya.