Ettore Nicoletto began his career at Casa Vinicola Zonin where he held various positions, including Exports Director. In 2004, he moved over to the Santa Margherita Gruppo Vinicolo, where was appointed General Manager and then CEO from 2008 to 2020. In March 2020, Nicoletto was appointed President and CEO of Bertani Domains (now Angelini Wines & Estates). Today Nicoletto is Vice President of the Gruppo Vini of Federvini, and a Federdoc Board Member.
What Pricing Communicates (for Fine Wine)
Pricing, for fine and luxury wines, is always a complex topic. Whereas for more “commodity” or everyday wines, where pricing is a function of the what market will bear, pricing for fine wines has many embedded messages in it. It communicates where the brand is positioned (or desires to be positioned) in a regional and global market. It sends a message to consumers about the winery’s value proposition to them. In this session, we will explore both the art and science of fine / luxury wine pricing and what pricing communicates to the marketplace.