Elena Fucci
Elena Fucci’s career in wine began in 2000, when she got wind that her parents, both teachers nearing retirement, were planning to sell the vineyards run by her grandfather, who traditionally sold off the majority of grapes to other winemakers. Elena decided to carry on the legacy of her land and promptly enrolled in a course of oenology and viticulture at the University of Pisa, lending her name to the company. The first vintages of Elena Fucci’s cru, _Titolo_, were real experiments conducted under the guidance of a consulting oenologist. Then, from 2004 on, Elena sat firmly in the driver’s seat, taking care of both the agronomic part and the winemaking.
The main commitment of Elena and her winery is to produce wines that are identifiable with their terroir, that are able to convey the beauty and uniqueness of the Basilicata region and of its main grape variety: Aglianico del Vulture. Over the years, the winery has grown and pursued the project with determination, involving its team – which Elena considers an extension of her family – in the promotion of Aglianico del Vulture and Basilicata around the world. Elena Fucci has received several national and international awards and recognitions; awards for her winery’s products – including Gambero Rosso, Ais, Bibenda, Wine Spectator, Wine Advocate – and personal awards (such as Corriere della Sera’s Courage Award, Winemaker of the Year, Iconic Wine Woman).
The Power of Podcasting: It’s all About Conversations
In this thought-provoking presentation, Steve Raye, one of the most popular hosts of the Italian Wine Podcast, offers his insider perspective on podcasting. Podcasts are evolving into a powerful tool for getting people to talk…about wine, wine brands, and the mechanics of the market.
Let’s be very clear upfront. Steve doesn’t have all the answers or the “silver bullet” for making tons of money through podcasting. But he will be asking (and answering) a lot of questions we all have about how the wine industry in the U.S. is changing – not just for consumers but for the trade as well.
While the “Three-Tier System” in the U.S. may seem Byzantine in complexity, Steve’s podcast “Get U.S. Market-Ready With Italian Wine People” is a rational, sane, inspirational guide. It focuses not just on “how,” but “how else.” He’s interviewed producers, importers, distributors, retailers, control state decision makers, and a whole host of people who are shaping the evolution of the U.S. market.
Some 20,000 people a month listen to the podcast. As the host, Steve has learned a thing or two and this presentation distills that experience into valuable takeaways for you.
Attendees will walk away with new knowledge, perspective, and some innovative ways of leveraging the power of conversation to make a brand’s story into a journey of discovery.