Alice Wong IWA

After obtaining her Master’s Degree in Business Administration in New York, Alice relocated to Hong Kong in 2013, gradually establishing her career in wine, and eventually started her company Vinetude Asia in 2017.  Her involvement in the wine industry is multifold, including wine education, consultation, communication, event management, and judging. To fulfill her passion in Italian wines, she undertook the prestigious Vinitaly International Academy Italian Wine Ambassador Program and became the first batch of graduates of the enhanced version in 2018. 

Currently, Alice is the Deputy Master of the Cavalieri del Tartufo e dei Vini di Alba – Hong Kong Delegation, and the Vice Chair of the Food & Beverage Committee of The American Club Hong Kong.  To honor her contribution in promoting Italian wines, Alice was the winner of the 2020 “Hong Kong Living Influencer” Award.

Standing out in a noisy world: building memorable brands in turbulent times

In a day and age when everyone has a voice, sometimes the best thing we can do is shut up and listen. But what does that mean when so much of our communication is online? How do we distill the signals from the noise? Won’t our loud competitors gain an advantage? And where do we even start with all that data?
In this session, we’ll look at how your business can adopt Active Listening as part of a profitable digital strategy. You’ll leave with insights and actionables that will help you improve your messaging, strengthen your advertising, engender meaningful loyalty, survive impending privacy regulations, and – ultimately – stand out in a noisy world.