Alessandro Torcoli

Alessandro Torcoli is the publisher and editor of the historic wine magazine Civiltà del Bere. He graduated in Public Relations (Communication Sciences), became a professional journalist and AIS sommelier. He has collaborated with several newspapers, including Corriere della Sera, Il Giornale and Il Sole 24 Ore. He has participated as a wine expert in television programs and advised Benedetta Parodi’s authors on wine. He is a juror in major international wine competitions (first Italian “panel chair” at the Decanter World Wine Awards).

Alongside his journalistic activity, he is an organizer of events, such as the VinoVIP wine summits. In 2009 he won the award as “Best Young Italian Journalist” given to him by the association Grandi Cru d’Italia. Since 2014 he has been an Academician at the Italian Academy of Vine and Wine. On May 28, 2010, he received the “Dionysus d’Oro” award from the Ministry of Labor in Siena. In 2011 he opened Enoluogo in Milan, a 3.0 wine shop that hosts part of the editorial staff of Civiltà del Bere magazine. In March 2014 he joined the selection committee of the Masi – Civiltà del Vino Award, of which Isabella Bossi Fedrigotti is president and of which Marchese Piero Antinori, Angelo Gaja, Jens Priewe, Ezio Rivella, and Luciano Ferraro are members. In 2016 he organized “The Five Days of Milan,” five events at the Leonardo da Vinci Museum of Science. In 2017he headed the “WineDays,” also in Milan, and from 2018 “Simply the Best,” the most titled tasting held in Italy.

He provides consulting on international strategic marketing, event organization and organizes international comparative tasting masterclasses. He teaches Wine Communication in prestigious universities and is in charge of the Communication Area at the Master of Italian Wines and World Markets at the Istituto Superiore Sant’Anna in Pisa. In 2016 his book VINOLOGY came out, published by BUR-Rizzoli, a best-seller (30,000 copies sold), still at the top of the Italian charts in the Wine&Spirits category. In 2018 he conceived the first wine competition that enhances the values of territorial identity by closely combining them with the intrinsic quality of wine and the aesthetics of packaging: WOW! by Civiltà del Bere. His book “In Vino Veritas,” published by Longanesi, came out in 2019 and won the 2020 Bancarella Cucina Prize. In 2021, the new Vinology-Corso di Degustazione (BUR-Rizzoli) will be released.

Does wine journalism really exist? What is it for? What are its uses?

This session presents a panel discussion with leading figures from Italian wine journalism. The objective is to consider the quality of information and communication surrounding wine today. Correct and effective information is an essential tool for companies and relates directly to sales and customer loyalty. From this perspective, journalists will explore the current status of Italian wine journalism: is it really in step with the times? What role does it play for Italian wineries? What are its strengths and what are its weaknesses? What needs to change in order to better promote Italian wineries and encourage consumer interest and sales? Journalist Chiara Giannotti, creator of and well-known face of wine communication in Italy, will moderate the panel discussion.