Stefano Quaglierini – @italian_wines on Instagram – was born in 1995 and founded his own channel in 2016, while studying oenology at the University of Pisa. After graduating, in 2018, he embarked on a communications path doing social media marketing consulting for wineries throughout Italy and also working as a wine influencer. In the same year, @italian_wines was listed by Vinitaly International as one of the most important social channels for wine in Italy and, for this reason, included in the book “#nofilter.” To date, the channel counts over 112,000 followers on Instagram, with about half of them in Italy and the others divided in other parts of the world such as the United States. The ethos of the channel is to explain the world of wine in a simple way and to make it accessible to everyone. Stefano explains the technical aspects of winemaking, tells about the various wine areas of Italy during his travels, and interacts with wine enthusiasts from all over Italy. In 2020, Stefano published his first book “Italian Wines: the Fundamentals for Understanding Wine”, published by Trenta Editore. He is also a lecturer at the 24ore Business School’s Master in Enotourism, and conducts seminars on wine communication for the Universities of Pisa and Salento. In 2021 he and Emanuele Trono opened Wine Evolution Srl, a company that provides training services including the Digital Wine Master.
I’m a tiny boat in a sea of content: how to stand out
How to confront the vast ocean of social media, will be addressed by the experts participating in this panel. There are millions of posts that flood social platforms every day, in the attempt to convey a message, promote a product, or empower a brand. Selected from among the most significant wine influencers currently in the market, these speakers will bring their experience in the field of social communication to highlight the most successful strategies for creating interesting and effective content for the target audience and capturing the most users’ attention and interaction.