Michael Preis
Michael Preis is a 20+ year executive with Taub Family Companies, a leading US based importer of wines and spirits. He has held a variety of roles including Marketing, Portfolio Development and most recently Sales leading the company’s E-Commerce and Sales Innovation division where he has overseen relationships with key customers including Wine.com who named Taub Family Companies its 2020 Supplier of the Year. In addition, he oversees the company’s relationships with Amazon, Go-Puff, Wine Access and Vivino, as well as private label sales efforts with Wal Mart, Kroger, Total Wine & More among many others. He has been a leading proponent of Consortium Trade Marketing efforts helping groups including Sicilia DOC, Prosecco DOC, Wines of Chile, Wines of Argentina and Vinho Verde DOC engage with key retailers and restaurant groups to share their program efforts with US consumers.
E-Commerce and Trade Communication in the US – How to Break Through With Your Brand In A Post-Covid World
The global wine industry turned upside down in March of 2020 and the ensuing 30 months have been highly dynamic whirlwind of shifting consumer behaviors and trends in the US. E-Commerce became an overnight lifeline for many Domestic and International wineries and has remained a powerful tool in helping to tell brand stories directly to consumers in the highly complex 3 tier environment. What are some of the most impactful websites, technologies and platforms that emerged during this time period. And now that the world has largely returned to “normal”, how to do we re-engage with key trade partners in the On / Off-Trade / E-Commerce channels to help get our brands through to consumers?