Ilaria Alba Maria Grazia Felluga

She was born in Udine in 1995 and represents the sixth generation of a long winemaking dynasty, founded in the latter part of the 1800s in Isola d’Istria and then moved to Friuli Venezia Giulia. Ilaria graduated form the prestigious University of Viticulture and Enology in Udine. Today, following in the footsteps of her grandfather Marco and father Roberto, she leads the prestigious Marco Felluga – Russiz Superiore wine estates.

#winetok: Why the clock is ticking on one of the world’s greatest marketing tools and how you can cash in

In the past year Amanda McCrossin has gone from having no TikTok presence to now over 150k followers in the wine niche. What was once a platform for kids, has now evolved into a billion-dollar marketing tool with an estimated 50+% of users now over the age of 30. The powerful TikTok suggesting algorithm has not only allowed her content to be seen, but be seen by the right audience. As a result, she has been able to not only help educate and demystify wine for a very wine-curious sector, but also move hundreds of thousands of dollars worth of wine through recommendations in her videos. But TikTok today is where Instagram was 5 years ago and while many brands from other sectors are beginning to recognize and even capitalize on the marketing power of the app, it is still very much a blue ocean for the wine world. The clock’s ticking and those who take advantage in these nascent stages will be poised for success.