Erica Nonni runs the USA-based marketing agency Nonni Strategic Marketing (NSM). Her team of five is specialized in brand strategy, media relations, social media content creation, sponsorships, new product introduction, and trade marketing support for imported wine and specialty food brands that prioritize environmental and social responsibility in their practices and their communications. Current clients include Ferrari Trento, Salcheto, Catena Zapata, TILIA Wines and Taylor & Colledge. NSM has also served many international wine and specialty food brands on a project basis.
Before founding NSM in 2014, Erica served as Marketing Director for a British fine wine merchant and across marketing disciplines with agencies such as Torre Lazur McCann (print/television advertising), Six&Co (digital) and Colangelo & Partners PR (PR/events), working with leading brands like Häagen-Dazs, Diageo Chateau & Estates, Francis Ford Coppola Winery, Marchesi De’ Frescobaldi, Herbal Essences (P&G), Head & Shoulders (P&G), and Mucinex, and institutional marketing bodies such as Wines of Chile, Vinitaly International, Wines From Spain, Wines of Portugal and Wines of South Africa.
Erica has a Bachelor’s degree from Georgetown University (cum laude), a Master’s degree from the London School of Economics (with Merit) and the WSET Level 3 Advanced Certificate in Wines & Spirits (with Distinction). She is a dual citizen of the United States and Italy.
Italian wine people: Meet the Agencies
Six Media Agencies, six case studies: from the role of PR to branding strategies in foreign markets, from storytelling to specific communication strategies for wineries, and even from networking opportunities on LinkedIn to the importance of a strong communication identity, the guest Media Agencies will present a concrete example of their daily work.
The goal of this session is to shed light on the role media agencies play today and the real value they bring to their clients. The audience will explore the main types of activities that a media agency can perform for its clients, find out the results achieved for the specific companies mentioned, and finally have the opportunity to ask questions to the speakers.