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Wine export in China: Chinese consumers profiles

Wine export in China: Chinese consumers profiles Treating the Chinese market as a monolithic and homogeneous block is not an effective strategy for building a successful brand in the country, especially within a sector that is itself differentiated, as the wine...

5 secrets to sell wine in China

In the 2021 edition of w2w Business Forum, JC Viens revealed the five secrets to selling Italian wine in China. Find out in this article!

The growth of Italian wine in the Russian market: exports, influencers and inclusivity

The growth of Italian wine in the Russian market: exports, influencers and inclusivity Russia has been a key market for years and is still full of potential for the Italian wine industry. The 2021 edition of wine2wine Business Forum explores and offers a cross-section...

Attracting the younger generation of wine consumers: 5 strategies for the wine industry

Attracting the younger generation of wine consumers: 5 strategies for the wine industry Is the wine industry becoming a fast-aging sector dominated by 55+ old people? Data show how, in the last few years, the wine sector has struggled with double digit decreases among...

Wine export in China: Chinese consumers profiles

5 secrets to sell wine in China

The growth of Italian wine in the Russian market: exports, influencers and inclusivity

Attracting the younger generation of wine consumers: 5 strategies for the wine industry

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