Alojz Felix Jermann
After a first job in the wine industry, an experience as chef de rang in fine dining restaurants across Australia, the role of Fine Wine Manager & Brand Ambassador in America for Jermann and Lux Fine Wines (Jermann importer for the United States), and a path as ambassador of the Friuli region in key international markets for Italian wine, Felix decided to gather what he learned and created a personal style of wine communication. For the past year, he has been developing communication projects in the wine industry to convey the true identity of the labels he works with. Authenticity and truthfulness are the basis of his storytelling offering winery stories, always in line with market trends. The goal is to help companies communicate unique sensations, while also increasing their digital brand awareness and corporate turnover.
I’m a tiny boat in a sea of content: how to stand out
How to confront the vast ocean of social media, will be addressed by the experts participating in this panel. There are millions of posts that flood social platforms every day, in the attempt to convey a message, promote a product, or empower a brand. Selected from among the most significant wine influencers currently in the market, these speakers will bring their experience in the field of social communication to highlight the most successful strategies for creating interesting and effective content for the target audience and capturing the most users’ attention and interaction.