Margareta Lundeberg started Handpicked Wines 2005. It is today a well-established wine importer in Sweden with 18 people working full time in the company. Handpicked Wines is a limited company, registered in Sweden, and fully licensed to import distribute and sell, wines and spirits, to both Systembolaget (government-controlled monopoly stores for wine and spirits) and restaurants. The company is the product owner and hold stocks for the Swedish market. Its strategy is to import exciting quality wines from both “old” and “new” world and to cover both Systembolaget as well as restaurants and wholesalers with own sales representatives.

Handpicked Wines finds it extraordinary and interesting to work with small and medium sized wine producers that are unique and special for the Swedish market. Having a good relation and clear communication with producers is very important to the company, and key to build long term relationships. Sustainability is an important discussion with both producers and other cooperation partners.

Margareta has been running the company together with her husband since 2008. She thinks one of the reasons they have had good success is the experience they both have working with large international companies, both in leading positions in the Nordic region. Another reason for their success is everyone in their team possesses a high level of knowledge in wine. Finally, they always strive to have fun at work and be responsible for their actions.