Vlada Lesnichenko was born in 1974 in the South of Russia and now she lives and works in Moscow. She has a degree in marketing communications and since 2002 she has been working in the wine and restaurant business. From 2002 to 2008 she worked as marketing communications director for Simple Wine Group, one of the biggest wine importers in Russia. From 2008 to 2014 she was CEO of Grand Cru, a chain of wine bars and retail. Vlada is now Marketing Communication and Beverage Manager for Adrian Quetglas Restaurant Group. She also provides services for Wine Lists consultancy, wine and food promo events and she writes article about wine and food.
Wine Influencers: how are they doing in Russia?
In a quest for effective wine communications, two market professionals – Vlada Lesnichenko and Anton Moiseenko – will explore the intricasies and ways of promoting wine, wineries and wine regions in the Russian market.
Together they will take a look at Russian influencer community, effectiveness of wine influencers as communicators and discuss the best cases and practices in the wine communications in Russia. If you are a representative of a winery or a wine region, this seminar will leave you with practical understanding of route to effective Russian market communications.