Vito Palumbo
A native Apulian with a passion for spreading the gospel of his native soil, Vito Palumbo is the embodiment of Italy’s blossoming wine region of Puglia. Sunny, breezy, sleek and soulful: all words describing both the man and the place. With his finger on the pulse of what is making Apulia a burgeoning wine travel destination, Vito is well connected to the art, music, literature and trending cultural vibrancy that is leading Apulia, with Tormaresca at the forefront, to become Italy’s next top wine region.
Vito Palumbo is one of the CEO of Tormaresca. His responsibilities include directing the sales and marketing strategy of the company. A former KPMG accountant and renewable energy consultant, Vito entered his family business (his father Giuseppe is the President of Tormaresca) of the Antinori-owned estate in 2010. In addition to running the wine sales strategy for Europe and North America, Vito oversees production, packaging creative (he implemented the colorful, edgy label design by artist Valeria Petrone on Tormaresca’s popular Calafuria Rosato), and the opening of the proprietary restaurant “Tormaresca Vino e Cucina” in Milan. Vito graduated from the Bocconi University in Milan, where he also got a Master degree in Economics and Management of Public Administrations and International Institutions. While Vito now lives in Florence, he is 100% “Pugliese”.
E-Commerce and Trade Communication in the US – How to Break Through With Your Brand In A Post-Covid World
The global wine industry turned upside down in March of 2020 and the ensuing 30 months have been highly dynamic whirlwind of shifting consumer behaviors and trends in the US. E-Commerce became an overnight lifeline for many Domestic and International wineries and has remained a powerful tool in helping to tell brand stories directly to consumers in the highly complex 3 tier environment. What are some of the most impactful websites, technologies and platforms that emerged during this time period. And now that the world has largely returned to “normal”, how to do we re-engage with key trade partners in the On / Off-Trade / E-Commerce channels to help get our brands through to consumers?