Victor Ikem

Victor is the founder and director of Drinks Revolution Limited. He was formerly the National Brand Manager in charge of Campari Group business in Nigeria and the General Manager at Wine & Things Limited, Nigeria. He is versatile in the wine business with over 15 years of experience in consumer marketing in Wine and Spirits in Nigeria covering marketing, retail management, product redistribution, channel development, sales, and import management. He is an influential wine market opinion leader in Nigeria and has attended Gruppo Campari Global Wine Conference in France (Nice – 2011 & Monaco – 2012), Prowein – Dusseldorf (2019), Tasting France in Nigeria (x3), Australian Wine tasting, Austrian Wine tasting and Wine of South Africa (WOSA) event in Nigeria.

The African wine market – Why, Where, How and Whom should I be partnering with!

According to the United Nations, by 2050, 25% of the World Population will be Africans. 2050 is in 28 years and most of us and the wineries we represent will still be alive. What’s our plan to develop a relationship with this market?

The African wine market session will serve as an eye opener to quite an obscure market with the intention of giving the participants the right tools to enter or develop an existing presence on this very important market for the present and the future.

For the present, Africa’s wine market represents one of the fastest growing geographies. A major contributor to this growth is the rapid rise of the middle class in major markets like South Africa, Nigeria, Ghana and Kenya.