Per Buhl has a Business Diploma in Marketing Economy. 50% owner and CEO of Laudrup Vin, he started this import company some 30 years ago, after + 20 years in the Logistics, Transport and shipping industry. Its main focus is on quality wines from cool climate medium size suppliers around the world, mainly from France, Spain, USA, Italy, Australia, New Zealand, Germany, Austria, and preferably sustainable, organic, biodynamic. Today, Landrup Vin imports from + 130 suppliers with 1400 different wines; its turnover is +10 mill. €, with 25 employees. The company sells to all segments in Denmark – HORECA, Retail, B2B, on-line shops etc. – and a minor part to Sweden and Faroe Island. Per Buhl’s 50% financial partner is ex football striker and coach Michael Laudrup.