Paul Caputo IWA

Paul Caputo is a UK based wine writer, judge, critic and entrepreneur.

He is a certified Italian Wine Ambassador of the VinItaly International Academy, and writes regularly for various publications.

He previously ran an online wine merchant and successful pop up wine bar, located on Chester’s historic rows. He works mainly in the wine space where he combines his passion for travel, technology, sustainability, and marketing.

He is now working on Vinorandum, a wine business startup. Vinorandum is a wine search engine and media platform bringing stories and opinion from the world of wine.

In 2020 he won a Millesima Award for his writing.

New frontiers in wine marketing: anticipating the opportunities in nascent technologies

Amazon has just released a robot that knows when to stay out of the bedroom. The government of Nicaragua has passed a law requiring businesses to accept bitcoin as legal tender.

LVMH has acquired expensive land in a digital universe. Why?

To build a shopping mall for the rapidly growing virtual fashion market. Hologram sommeliers and critics are braced to help the wine lover in store. Is your winery prepared for the future?

The technology in our pockets has fragmented audiences forever. Tribes and influencers matter, but what counts more than ever is brand. Against a backdrop of fierce competition, changing consumer trends, and rapidly evolving platforms, brand and brand values still drive sales.

Keeping those values at the forefront of the conversation will not be easy.

Paul Caputo will present an overview of the imminent technology landscape and potential trends in order to provoke thought and discussion around maximising wine marketing opportunities. Despite a focus on how wineries might leverage these ideas, they are equally relevant to trade and press audiences.