Bridging the Communication Gap with New Technology in the Fine Wine Supply Chain

With the rise in technological innovations, the industry is pivoting how wine businesses worldwide communicate wine information accurately between systems, players in the supply chain, and consumers. The fine wine market and the trade have long suffered from problems associated with product names, making manual transactions prone to errors and ultimately costing more time and money.

With the Liv-ex Wine Identification Numbers (LWINs), wine businesses can integrate a universal language that allows computer systems to instantly communicate and increase efficiency in describing, buying, selling, storing, and shipping wines. Retailers, wholesalers, importers, logistics suppliers, publications, and apps can also view scores, tasting notes, and drinking dates all in one place.

LWINs is setting industry-wide standards in communication between the supply chain systems, one of the most important aspects of a thriving wine business in the global digital age.