A Hong Kong-based Chinese wine journalist, Natalie Wang was born and raised in Chongqing, China. She obtained her Master’s degree in Journalism at the University of Hong Kong, and honed her journalist skills with International Herald Tribune, Thomson Reuters, and JNA magazine. She has worked in the wine industry for more than 7 years, previously with American wine critic James Suckling and later with The Drinks Business Hong Kong, and now managing her own media company Vino Joy Limited. Her news platform Vino Joy News offers the most updated and trustworthy reporting and analysis on Chinese wine market, and her media company also provides social media management and marketing services for companies looking to stay connected in China. She was named twice as one of the 50 Most Influential Women working in the wine and spirits industry by WINWSA.
Is the Chinese wine market still worth it?
A 2017 Vinexpo and IWSR report predicted that China is expected to overtake Britain and France to become the world’s second biggest wine consumer behind the US by 2020. That prediction turns out to be inaccurate and was beat by, if anything, the unpredictability of Chinese market. The country’s slowing economy, the 2020 pandemic and more damagingly the country’s unyielding zero-covid policy stunted its projected growth and it appears that the wine market regressed. As other key markets including the US and Korea continue to grow, Natalie Wang will discuss if Chinese wine market is still attractive and worth all the efforts and identify the growth prospects in the market.