Michele Manelli

Michele Manelli was born in Sassuolo (northern Italy, close to Modena), raised in Paris and is living in Tuscany since more than twenty years. As a vintner in Montepulciano, he founded and developed Salcheto, a wine producing operation, as a model of sustainable efficiency, firmly convinced that businesses in general are the key actors for a new social progress. Over the last decade he has been directly engaged in promoting projects of research, development and wine value-chain lobbying oriented to sustainability, such as the “Charter of Montepulciano for the Wine Carbon Footprint (2010) or the “Forum for Wine Sustainabilty (2013-2015), for which he acted as co-founder and author of the “2014 Report on Sustainability . His engagement pursued with a significant contribution the founding of Equalitas in 2016, a company controlled byt the Italian Federation of Wine Consortiums (FederDoc), which was born to promote sustainable business models along the wine industry and diffuse its culture in the wine world markets. Although tightly related to the wine sector, he joined and developed initiatives in the tourism, art and ceramics fields in Italy and abroad.

Action not perfection: the business sense of internalizing Climate Change

Wine producing regions worldwide are facing many consequences due to climate change. At the same time winemaking processes themselves lead to the production of CO2 and therefore have an impact on the environment whether it be in the use of glass for bottling, carbon emissions from fermenting processes, the type and quantity of pesticides used in agriculture, monoculture, water used for irrigation purposes, the use of fossil fuels for the various stages of production or in transportation and agricultural machinery. Many steps can be taken to minimize environmental impact. This might consist in “cover crops , drip irrigation (or no irrigation at all) to preserve soil and water, a reduction in bottle weight or opting for environmentally friendly materials. Climate change can be embraced as an opportunity by those companies that aim to improve their management of resources. This might entail for example improved energy efficiency, a drive for innovation, or a search for environmentally friendly products and services and last but not least a greater control of a company“s production line. Such measures can promote competitively and reveal new opportunities for growth. Should they instead be postponed they could prove costly and risky for the company concerned.