Michele Bertuzzo was born in Valdagno (Vicenza) in 1974. He was raised in the family wine shop, and he graduated in Communication Sciences in Bologna in 1999 having as teachers – among others – Umberto Eco and Romano Prodi. Michele is an AIS Sommelier and a publicist journalist. He worked for a few years in TV, radio, and local newspapers specializing in food and wine culture and the typicality of Italian territories. In 2007 he founded the Studio Cru communication agency, of which he is now CEO and co-owner. The agency is organized in three sectors (Press Office Italy, Press Office and international PR, Digital Marketing) and deals with public relations and digital communication for about 50 wine companies and protection consortia. Working alongside him in the agency today are 17 communication professionals.
Italian wine people: Meet the Agencies
Six Media Agencies, six case studies: from the role of PR to branding strategies in foreign markets, from storytelling to specific communication strategies for wineries, and even from networking opportunities on LinkedIn to the importance of a strong communication identity, the guest Media Agencies will present a concrete example of their daily work.
The goal of this session is to shed light on the role media agencies play today and the real value they bring to their clients. The audience will explore the main types of activities that a media agency can perform for its clients, find out the results achieved for the specific companies mentioned, and finally have the opportunity to ask questions to the speakers.