Michaela Morris IWE

Michaela Morris is an international wine writer, educator and speaker based in Vancouver, Canada. She contributes regularly to Decanter Magazine and Meininger’s Wine Business International as well as Canadian publications Quench and Taste. Michaela holds the Wine & Spirit Education Trust Diploma and was one of the first Certified Italian Wine Experts through Vinitaly International Academy (VIA). She educates about Italian wine across Canada and judges wine competitions around the globe.

Michaela has worked in a various capacities within the wine industry for over two decades. After starting out in fine dining restaurants, she went on to run the Bordeaux en Primeur campaign and source French wine for a private wine store. She subsequently became the Marketing/Logistics Manager for a premium Italian wine importing company helping build it into a national enterprise. At the same time, she founded and co-owned a local consulting company offering private and public wine tastings and cellar management for collectors.

What do wine journalists want from producers?

The role of a wine writer is to communicate and comment on current and trending topics within the industry. Engaging with producers is fundamental to that task. Michaela Morris has been writing about wine for fifteen years. She will examine the various ways in which journalists and producers interact – from group media trips, solo visits and quick tasting room encounters to zoom, website and email correspondence. Her discussion will focus on how to maximize the time you have when journalists are in front of you as well as how best to communicate with them from afar. She will also share tips for keeping media happy during wine tours. While this session is geared to producers, consortiums and wine trip organizers, it is equally suitable for aspiring wine writers as it will give some insight into what the profession entails.