Massimo Iannaccone

Massimo is an expert in communication and territorial marketing. Over the years he has specialized in communication and marketing in the wine & food sector in general, with more than a decade of experience in promotion and enhancement events in the agri-food sector.

Studies, consulting, design, and implementation of strategic communication and territorial marketing plans, along with the study of brand positioning and development, are his daily bread along with his great passion: the sea.

A sailor and owner of his Chest’è, the Este24 with which he grinds nautical miles especially in regattas, he firmly believes that the boat is, as Vicinio Capossela narrates, “the embodiment of that sense of adventure that sets our existences on fire.”

Six Media Agencies, six case studies: from the role of PR to branding strategies in foreign markets, from storytelling to specific communication strategies for wineries, and even from networking opportunities on LinkedIn to the importance of a strong communication identity, the guest Media Agencies will present a concrete example of their daily work.

The goal of this session is to shed light on the role media agencies play today and the real value they bring to their clients. The audience will explore the main types of activities that a media agency can perform for its clients, find out the results achieved for the specific companies mentioned, and finally have the opportunity to ask questions to the speakers.