Massimiliano Apollonio

Massimiliano Apollonio, after studying oenology, has expanded his professional experience with internships at important Italian, French and Spanish companies. He is responsible for the quality of the wine and all production operations at the winery of which he owns, Apollonio Vini. The cultivation of the vine, the harvesting of the grapes, the vinification and the bottling are carried out under his supervision, thanks to his competence and experience that allow him to create innovative and superior wines.

Former ONAV delegate, former President of Assoenologi Puglia, Basilicata and Calabria for two terms, now member of the Presidential Committee and of the National Assoenologi Council, he is also an associate member of the Accademia dei Georgofili and the Accademia Italiana della Vite e del Vino. Since February 2021 he is President of Movimento Turismo del Vino Puglia.

He has also been judged in numerous international wine competitions and selections, including 5StarWines – the Book, Mundus Vini and Michelangelo Award.



How content influences online and offline retail

With increasing competition both online and offline in the wine retail space, it is important for retailers to differentiate and to find new ways to connect with their customers. This session will explore how content creation relates to developing brands, enhanced customer interactions and ultimately increased sales. The amount of consumer touchpoints has never been greater which is both an advantage and a disadvantage. The session will look at the advantages of creating content, the different types of content that can be produced and the platforms that can be deployed. Tactics and best practices will be analyzed.