Marta has built most of her career in Marketing & Sales, having worked with various brands, countries, industries and companies. In the years prior to joining Porto Protocol, Marta built her own brand and consultancy project, through which she took sustainability and climate advocacy to schools, events and companies, promoting awareness and encouraging change. Since 2019 Marta has been managing The Porto Protocol Foundation, building a collaborative network of change makers and an open platform of climate solutions, with the purpose of accelerating the response of the wine industry to the climate emergency. Marta holds a degree in International Relations, a post-graduate qualification in Marketing and a Master in Corporate Social Responsibility.
Action not perfection: the business sense of internalizing Climate Change
Wine producing regions worldwide are facing many consequences due to climate change. At the same time winemaking processes themselves lead to the production of CO2 and therefore have an impact on the environment whether it be in the use of glass for bottling, carbon emissions from fermenting processes, the type and quantity of pesticides used in agriculture, monoculture, water used for irrigation purposes, the use of fossil fuels for the various stages of production or in transportation and agricultural machinery. Many steps can be taken to minimize environmental impact. This might consist in “cover crops , drip irrigation (or no irrigation at all) to preserve soil and water, a reduction in bottle weight or opting for environmentally friendly materials. Climate change can be embraced as an opportunity by those companies that aim to improve their management of resources. This might entail for example improved energy efficiency, a drive for innovation, or a search for environmentally friendly products and services and last but not least a greater control of a company“s production line. Such measures can promote competitively and reveal new opportunities for growth. Should they instead be postponed they could prove costly and risky for the company concerned.