Marius Odland

Marius Odland started his wine career 15 years ago as a publisher of lifestyle magazines, featuring wine reviews and wine travel reports. In 2009, he founded what is now one of the most important wine magazines in Norway, called Vin&Brennevin (Wine&Spirits magazine). In 2016 he decided to enter the import business, where he became the Portfolio Manager of Nordic Wine, Beer & Spirits in 2017, building and developing the company from being a small wine importer, to becoming a medium size importer, twice the turnover.

He is also in charge of the Monopoly tenders. Marius har his basic education within marketing and communication, social anthropology and media science, but did take the sommelier education while being the editor of the magazine Vin&Brennevin. He continues to write wine related articles, holding wine tastings for restaurants and wine lovers, and doing beverage tests for the magazine.

Marius Odland is living  in Oslo, Norway, and besides his passion for wine and food, he is also the Chairman of the voluntary association of Oslo Vigeland Park, involved in some wine clubs, and a member of Uranienborg Rotary Club.

Trends on the Scandinavian markets – Sweden, Norway, Finland and Denmark

With the help of four importers from Finland, Sweden, Denmark, and Norway, this session will give an overview of the Scandinavian markets today. The markets in the Scandinavian countries, except for Denmark, are heavily influenced by State monopolies. Which are the ongoing trends, how necessary are the organic and sustainable certifications and what about the future of Italian wine in Scandinavia?