Marian Leitner-Waldman

Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, grocery stores and JetBlue.

Marian has been named one of the top 10 entrepreneurs by Boston Harbor Angels. She recently welcomed Elizabeth Banks, one of Hollywood’s hottest stars, to the Archer Roose team.

Dollars and Grapes: How to optimize profitability of your on premise wine program

The restaurant industry, which accounts for 10 percent of the U.S. workforce, saw the most significant sales and job losses during the Covid 19 pandemic. Close to 9 million restaurant employees were furloughed or laid off, and the industry lost more than $250 billion in sales during the first year of the pandemic. Clearly, there is much work ahead for the industry. As the world continues to recover, restaurant operators will need information and council, to thrive. Why are we all coming together today? We all care about wine, hospitality, sustainability, and finding solutions to the problems that restaurants will continue to face in the years to come as we rebuild. A successful wine program is essential to generate a profitable revenue stream for any restaurant or wine bar. It has never been more important for restauranteurs to find unique and cost effective ways to thrive while simultaneously creating beautiful, inviting experiences for guests. As bars and restaurants continue to rebound following the pandemic, preserving craftsmanship and artistry is critical like never before.  ew and exciting opportunities exist for alternative packaging like canned and keg wine and beyond in order to achieve those goals.
Archer Roose Founder & CEO Marian Leitner and VP Wine Portfolio Alicia Towns Franken will speak about the benefits of alternative packaging (cans and kegs) and how these formats can be leveraged to drive profitability of bar program.