Maria Zhalezniak

Maria Zhalezniak graduated in Social Psychology, then she pursued wine education in Moscow at Enotria Wine School, achieving WSET Advanced Certificate. As part of her career in the Wine&Spirit industry, Maria worked as portfolio development manager for key Belarusian distributor – Prime Reserve. She was also responsible for the Moet Hennessy portfolio in the Belarusian market. She worked for LLC Eurotorg (the biggest retailer in Belarus) as Head of Wine&Spirit category.  After these experiences, Maria decided to create her own company, 1811 Wines&Gourmandises, a boutique winery distribution for the HoReCa channel that represents Lehmann Glass in the Belarus market.

Besides managing her own company, she is Wine Expert at LLC Eurotorg, consultant for the new Wine&Spirit chain “7Friday” and for wine distribution for the HoReCa channel. Occasionally, she writes articles for several specialized magazines such as Kult, GuideWine&Spirits, and Kultura Pitiya.

Understanding of the Belarusian market. Features of distribution and promotion in both HoReCa and Retail channels

This session will present the economical and geopolitical situation in Belarus, taking into account how COVID and political issues influenced the Country. The current place of Italian wines on the Belarussian market will be analyzed thanks to figures compared to major players, highlighting growth opportunities and the main tendencies and features in the HoReCa and Retail channel.