Marc Millon IWA

Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods.

Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Un Giro d’Italia – a journey in search of wine, food and beautiful places’. When not on the road he lives on the River Exe in Devon.

Travel in a bottle, virtual tasting in the time of lockdown and beyond
As travel was not possible during the months of Lockdown, many involved in the world of wine found new ways to connect.

The aim of this session is to look at the different ways people in wine have connected through virtual wine tastings during Lockdown and identify some of the benefits for various sectors: wine journalists and writers, wine educators, wine students, wine sellers, wine consumers.

The ability to connect with producers, customers, educators, students at a time when travel has not been permitted has been vital for many businesses and it seems that the connections made through utilizing new media (Zoom, Microsoft Teams, etc) will be here to stay, even after life returns to ‘normal’.

This presentation seeks to explore the benefits for the various sectors as well as some of the difficulties and downsides.

To achieve this, Marc Millon surveyed about 50 people across the industry and will be analyzing the results.

His hope is that the session will lead to a lively discussion as people attending relate their own experiences.

It will be very interesting to hear your thoughts from the point of view of a wine producer.