Luciano Ferraro
Luciano Ferraro, 63 years old, was born in Venice. He began writing about wine in 1984, when he published a book on “Enoteche venete” with a preface by Luigi Veronelli. His passion for wine went hand in hand with his passion for news journalism. Luciano is Deputy Editor of Corriere della Sera, for which he also publishes a guide to Italy’s best winemakers and wines together with Luca Gardini. He has received many awards, including the Best Italian Journalist Award from the Comitato Grandi Cru d’Italia, the Casato Prime Donne in Montalcino, the Best Communicator Award from Carpenè Malvolti, the 5 Stars Award to Journalism, the Best Wine Communicator Award Food & Travel Italy, the Marchiaro Award and the Batasiolo Award for wine and territory storytelling.
Does wine journalism really exist? What is it for? What are its uses?
This session presents a panel discussion with leading figures from Italian wine journalism. The objective is to consider the quality of information and communication surrounding wine today. Correct and effective information is an essential tool for companies and relates directly to sales and customer loyalty. From this perspective, journalists will explore the current status of Italian wine journalism: is it really in step with the times? What role does it play for Italian wineries? What are its strengths and what are its weaknesses? What needs to change in order to better promote Italian wineries and encourage consumer interest and sales? Journalist Chiara Giannotti, creator of Vino.tv and well-known face of wine communication in Italy, will moderate the panel discussion.