Lawrence Francis spent 10 years as a Psychologist and Coach and came into wine not through a life changing bottle but via great content, showing wine is a time capsule of who, where and how it was made. Lawrence has been the host of Interpreting Wine since 2017; helping winemakers with underpriced, undersold or unknown wines address these challenges with clear, confident and consistent storytelling. Lawrence says that Interpreting Wine, grew out of the question:
“What would you do every day if money were no object?” His answer at the the time was to travel around Spain interviewing wine-makers, sharing their stories in English.
He had only been broadcasting a short time before he realised that the real value-add was to help wineries, regions and countries tell their story to sommeliers, buyers, journalists and the wider wine trade. Three years later, after 430 episodes, countless newspaper articles, speaking appearances and more than 300,000 listens in 150 countries, it’s fair to say Lawrence has learned how to excel in communicating the wine trade using podcasts.