Josh is the President and Co-Founder of VinePair. Josh loves putting things together — websites, words, Legos, and cases of wine. Prior to VinePair, Josh spent a few years helping to build Ez Texting, an NYC startup, into the leading provider of text messaging services to small businesses. Ez Texting was acquired in late 2012, by CallFire. Josh also co-founded MobileSmarts, one of the earliest (as in monophonic ringtones) and largest distributors of ringtones in North America.
Should we care about Wine NFTs?
In this panel discussion we will explore NFTs and their implication on wine. We will emphasize three specific points.
1. All NFTs are not equal, if the NFT is simply replacing something that already exists, don’t do it.
2. Beware chasing trends. If you think releasing an NFT will result in press, don’t assume that press will be positive.
3. Do your homework. Don’t even think about releasing an NFT before you fully understand the space.