JC Viens IWA

Gourmand & Storyteller, JC Viens helps Italian wine companies develop effective storytelling to strengthen their brands and drive business growth in international markets. After 30 years as an Entrepreneur in the Export Sector in China, he is now an expert of Strategic Wine Communications.  Greater China Ambassador for Franciacorta, WSET Certified Educator, he is also a regular contributor to Spirito diVino Italia on issues relevant to italian Wine companies wanting to sell into Asian markets.

5 Secrets learned as an Entrepreneur in China for 30 years
This session will explore 5 critical insights into China which will put this complex market into an updated perspective and provide critical tools to succeed. The following points will be discussed: 1) how to move beyond “ganbei”; 2)“weiwen”, the key; 3) the central role of “ganxi”; 4) why you should never underestimate “mianzi”; 5) why success needs “xinyong”. A paradigm shifting session ahead.