First DJ, then TV journalist, and today Key Account Manager at fruitecom agency, Federica Morselli has been involved in PR for more than 20 years. Specializing in the management of complex communication projects, she follows companies and develops strategies aimed at both trade and consumers, with an integrated perspective of traditional and new media marketing. As head of Media Relations and Press Office, at fruitecom she follows media and journalist relations for companies in different sectors, especially in food and wine. She organizes press conferences and events.
Her long experience as a journalist has enabled her to know the dynamics of the media, relating to them more effectively. She loves challenges and unpublished projects, innovative technologies and relating to people. He supports clients in the design and implementation of advertising campaigns, videos, websites and in the different communication tools, coordinating the intervention of creative agencies and suppliers (as well as the search and negotiation of the same in a quality/cost controlling perspective), often dealing personally with the content part.
Words in fact are her passion. As a girl, she was a “geek,” as she herself likes to recall: she in fact graduated from high school with top marks and in Philosophy with 110 cum laude. After much study, she has now learned to enjoy life more: she dances, plays padel and often goes out to dinner, if managing her turbulent 15-year-old son permits. Thanks to her bubbly spirit, she enjoys working in groups: creating synergy is her specialty.
Italian wine people: Meet the Agencies
Six Media Agencies, six case studies: from the role of PR to branding strategies in foreign markets, from storytelling to specific communication strategies for wineries, and even from networking opportunities on LinkedIn to the importance of a strong communication identity, the guest Media Agencies will present a concrete example of their daily work.
The goal of this session is to shed light on the role media agencies play today and the real value they bring to their clients. The audience will explore the main types of activities that a media agency can perform for its clients, find out the results achieved for the specific companies mentioned, and finally have the opportunity to ask questions to the speakers.