Fabio Piccoli

Fabio Piccoli is a professional journalist and expert in the economics and marketing of the wine sector. Over the past two decades he has gained particular experience in international markets, with a focus on emerging markets. He is Editor in Chief of the online magazine Wine Meridian, an international journal specialized in the analysis of the global wine market and the promotion of Italian wine in the world. Fabio is a consultant for several companies, organizations, and institutions in Italy and abroad.

He is also the author and co-author of several books, including: “L’enoturismo Vincente” and “Italian Wine Tour 2021” (2021); “Italian Wine Tour 2020” (2020), a format that reports on his wine tours aboard “Vecchio Gino” – Wine Meridian’s trusty camper van – in more than 240 wineries across Italy; “The Wine Village” (2020), “Il Vino Italiano Oltre Il Covid-19 (2019), “Il Backstage Del Vino Italiano” (2019), “Essere Imprenditori del Mondo Del Vino” (2018).

Does wine journalism really exist? What is it for? What are its uses?

This session presents a panel discussion with leading figures from Italian wine journalism. The objective is to consider the quality of information and communication surrounding wine today. Correct and effective information is an essential tool for companies and relates directly to sales and customer loyalty. From this perspective, journalists will explore the current status of Italian wine journalism: is it really in step with the times? What role does it play for Italian wineries? What are its strengths and what are its weaknesses? What needs to change in order to better promote Italian wineries and encourage consumer interest and sales? Journalist Chiara Giannotti, creator of Vino.tv and well-known face of wine communication in Italy, will moderate the panel discussion.