Elmar Hofer IWA

Elmar Hofer was born in the South Tyrol city of Vipiteno. He was a professional alpine skier till 2011, with career highs having achieved the Italian Downhill Championship and representing Italy in world cup races such as the classical Bormio or Wengen Downhill.

After discovering his passion for food and wine, he embarked on a new career in the wine industry. He gained his certification as AIS Sommelier in 2016 and became an Italian Wine Ambassador through the Vinitaly International Academy in 2019.

He then moved to Hungary where he gained further experience, learning the beauty of Hungarian wines. Elmar has now returned to Italy where he resides in the heart of the Dolomites, where he works for a well known 3 Michelin Star restaurant, St. Hubertus- Rosa Alpine, as a Sommelier.

The overview of Hungarian wine market

Hungary is the country with long history of wine production and strong wine culture. Wine consumption per capita is high and 22% of country’s adult population can be classified as frequent wine drinkers, that consume wine at least once per week. Since 2019 Italy has the largest share ofHungary’s imported wines both in volume and value. These facts make Hungary an interesting export market for wines from Italy and the session will give the overview of Hungarian wine market in aim to explore the opportunities. After brief introduction about Hungarian wine market and wine production size and export, the presentation will show the dynamic of imported wines in Hungary in the past ten years, focusing on wines imported from Italy, in particular. The presentation will touch import of bulk, sparkling and still bottled wines. Moreover, session will give overview of retail market structure and wine prices in Hungary. Also, it will give insights about consumption behaviour and socio-demographic profile of wine drinkers, their habits preferences in terms of type of wine and sweetness level.