Elena Casprini

Elena Casprini is Senior Researcher at Department of Business and Law, University of Siena. During her Ph.D. in Management at Scuola Superiore Sant’Anna (Pisa), she was a Visiting Ph.D. Student at Cass Business School (London, UK). Her research interests focus on business models innovation, open innovation and family firms. She is an expert in qualitative research methodologies, in particular case studies. She has published in international as well as national journals and she is involved in national and international research projects.

The future of wine is woman. First results of a survey on the gender gap of wine companies in Italy

The study on the gender gap in the world of wine, conducted by the University of Siena in collaboration with Le Donne del Vino and UIV, has highlighted the growing role of women in Italian wineries who have become protagonists of the commercial, communication, marketing, cellar hospitality, and agritourism-catering sectors. There remains a problem related to the lack of nursery schools (absent in 100% of the sample) which could be directly related to the high percentage of female employees working part-time. Donatella Cinelli Colombini will present the proposals of Donne del Vino to accelerate equal opportunities. These proposals concern the maintenance of the current advantages for female-run farms and a bonus – in terms of tax breaks or scores – for farms where there is equal pay and career progression between genres. Wine blogger and influencer Laura Donadoni proposes the introduction of courses against gender violence by presenting the American example. Valentina Ellero (UIV) will talk about sustainability and how effective gender equality can only be achieved through the punctual monitoring of ethical and social indicators.