After graduating from University in Vienna, where she studied languages and translating, Dorli Muhr founded a communication agency focused on wine and culinary products in 1991. Wine+Partners today is known for communicating high end products from around the world.
The uniqueness of Wine+Partners are a very specialised international contact network on one hand, and more than 30 years of multinational experiences on the other, which allow the agency to cover PR and communication for their clients on all continents, in different languages and in different culture zones. From Strategic Consulting, to Media Relations, Online Marketing and Events, Wine+Partners covers all communications needs of brands in Wine, Food and Tourism.

Parallel to this Dorli Muhr created a wine estate on the Spitzerberg in the eastern most part of Austria. Her wines, made mainly from the central European varietal Blaufränkisch, have set a new elegant, precise and lightfooted style of Austrian reds and rank between the highest scoring wines of the country. Dorli hence knows the wine industry from all sides and in all details, which makes her a 360-degrees consulting expert.

In September 2022, Dorli has been elected to the Hall of Fame of Austria’s Event Marketing Board for creating outstanding wine events. In 2021, Dorli has been elected as a testimonial for a TV and print campaign for Austria’s most successful Erste Bank, highlighting her pionieering concept of sustainable construction of a wine cellar. In 2020, Dorli has been awarded “Wine Hero of the Year” by the Dutch magazine Perswijn. Dorli is a speaker and presenter at conferences, contributer to publications on wine, taste and communication.