Dongmyung Hong IWA

Hong Dongmyung runs Vinovino, a company that imports only Italian wines to South Korea. This company was established in 2002 as a family business. Now, Hong is the CEO and works with over 50 producers from Italy.

After graduating from the Korea National University of Arts, he immediately joined the family business. Hong has also owned an Italian restaurant, and so discovered early on that he can communicate with wine people. Hong has garnered certifications such as the WSET advanced and VIA Italian Wine Ambassador.

After many years of dedication to the wine industry, a desire to express his experience and teaching about Italian wine developed and He joined a wine school to share his knowledge with other professionals.

With changing wine market situation, Korean consumer makes new trends and spend much more than before. It’s not only because of Covid-19, also economy situation is very positive in South Korea.

· How changed alcoholic drinks culture

· Why Korean people consume mostly wines at home

· Disappearing Sommelier, so who or what is alternative.

– It’s period of changing and figuring out what kind of Italian wines can be adopted. Dongmyung Hong, the owner of Vinovino co. will talk about strategies and how to approach South Korean market.