Daniele Cernilli is the Director of the online magazine Doctor Wine. After a Master’s Degree in Philosophy, he taught this discipline along with history and literature for a period but eventually he decided to move his career towards his passion, great food and wine. Daniele is a regular contributor to Italian newspapers, and trade and consumer publications; he has also written a number of technical books on wine and wine tasting. In 1986, he co-founded Gambero Rosso magazine which (together with Slow Food) began to publish an Italian Wine Guide annually; he oversaw this for more than 24 editions. Daniele often gives interviews to various Italian media outlets as a wine expert, and teaches professional courses at the “Città del Gusto” (Taste City). He got several awards for his contribution to food and wine culture, including the Gold Plaque from the “Associazione Enotecnici” in 1999, Decanter listed Cernilli among the 50 most influential people in the wine world (2007-2008-2009).
Italian wine guidebooks: are they still effective communication tools?
Among the various tools for promoting Italian wine culture, wine guides historically had two main tasks: to reward the producers of the featured wines, and to help readers navigate the Italian wines on offer. Is this still the case? The panel of experts gathered for this session will present their views, discussing the current role of wine guides for the different parties involved. For producers, the concrete opportunities represented by participating in selections for a guidebook will be explored. Panelists will also discuss who the readers of these publications are today, and which specific questions they want answered. The wine guide itself as an editorial product will also be observed, considering its various formats in paper, digital or App.