Daniel Pfitscher


Wine Suite: a tool that helps wineries to increase Direct to Consumer sales

Over the past 18 months, more and more wineries have realized how fundamental Direct to Consumer sales are: Italy is one of the leading wine producers in the world but, at the same time, it is still not very competitive in sales to private clients. Matteo Ranghetti, founder of Divinea, will present Wine Suite, the software that exploits the potential of using data to increase sales conversion and improve customer shopping experiences.