Corrine Keddie IWE

Corinne Keddie is a VIA Italian Wine Expert and educator, WSET Diploma holder, and Stage 2 Masters of Wine candidate. She has her own wine consulting company 365 days of wine, and regularly hosts wine tastings, seminars and educational sessions, leads wine tours, writes about food, travel, wine and design, and is just about to launch her own wine club.

She also judges at various international wine competitions and typically spends several months every year travelling to various wine regions around the world to further her wine knowledge. When not busy drinking wine, she works as an architect and has designed award winning architectural and interior design projects both locally and internationally.

What do wine journalists want from producers?

The role of a wine writer is to communicate and comment on current and trending topics within the industry. Engaging with producers is fundamental to that task. Michaela Morris has been writing about wine for fifteen years. She will examine the various ways in which journalists and producers interact – from group media trips, solo visits and quick tasting room encounters to zoom, website and email correspondence. Her discussion will focus on how to maximize the time you have when journalists are in front of you as well as how best to communicate with them from afar. She will also share tips for keeping media happy during wine tours. While this session is geared to producers, consortiums and wine trip organizers, it is equally suitable for aspiring wine writers as it will give some insight into what the profession entails.