Christopher Barnes

Prior to starting Grape Collective in 2012 Christopher Barnes served as President of The New York Observer Media Group where he oversaw the launch of multiple successful print and digital media properties. In addition, he was a co-founder and Publisher of amNewYork newspaper, the largest free daily newspaper in the United States. His start-up experience also includes launching Boston Metro and co-founding The London Monthly Magazine.

How content influences online and offline retail

With increasing competition both online and offline in the wine retail space, it is important for retailers to differentiate and to find new ways to connect with their customers. This session will explore how content creation relates to developing brands, enhanced customer interactions and ultimately increased sales. The amount of consumer touchpoints has never been greater which is both an advantage and a disadvantage. The session will look at the advantages of creating content, the different types of content that can be produced and the platforms that can be deployed. Tactics and best practices will be analyzed.