Chiara Giannotti

Born in Rome, she took a degree in literature, and started very young to work for the wineries in Tuscany and in the Marche owned by her family. From there she developed her strong passion and deep knowledge, took the official Diploma of Sommelier in 2001 and the title of Dame Chevalier de Champagne in 2007. In 2015 she left the family winecellars that changed ownership and founded her blog which gave life to the first web.Tv dedicated to the wine world and became one of the wine communication reference points. At the same time she is a professional taster in important panels and writer for magazines in the wine sector, including Doctorwine, teacher in tasting courses and presenter of food and wine events. Since 2018 she has also brought wine on TV by collaborations with some Tv broadcasters: Gold TV, La7, AlmaTv, LazioTv and conducts a radio broadcast on wine for Radio Food, the first web radio entirely dedicated to food and wine. She also follows the evaluation and auctioning of collectible and investment wines and in 2019 she wrote a book on luxury wines “La Cantina Perfetta” published by Rizzoli in Italian and English.

Does wine journalism really exist? What is it for? What are its uses?

This session presents a panel discussion with leading figures from Italian wine journalism. The objective is to consider the quality of information and communication surrounding wine today. Correct and effective information is an essential tool for companies and relates directly to sales and customer loyalty. From this perspective, journalists will explore the current status of Italian wine journalism: is it really in step with the times? What role does it play for Italian wineries? What are its strengths and what are its weaknesses? What needs to change in order to better promote Italian wineries and encourage consumer interest and sales? Journalist Chiara Giannotti, creator of and well-known face of wine communication in Italy, will moderate the panel discussion.

Italian wine guides: are they still effective communication tools?

Among the various tools for promoting Italian wine culture, wine guides historically had two main tasks: to reward the producers of the featured wines, and to help readers navigate the Italian wines on offer. Is this still the case? The panel of experts gathered for this session will present their views, discussing the current role of wine guides for the different parties involved. For producers, the concrete opportunities represented by participating in selections for a guidebook will be explored. Panelists will also discuss who the readers of these publications are today, and which specific questions they want answered. The wine guide itself as an editorial product will also be observed, considering its various formats in paper, digital or App.